Twitter, Please Stop Giving Me Things I Don’t Want

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Last week, Twitter confirmed that they will start injecting tweets from users you don’t follow into your timeline.  The collective cry from their user base ranged from outrage to a solid “meh”.  It seems that Twitter has stumbled onto the magic formula that Facebook has perfected: create a feature the users don’t care about and force it onto them.  Why?

Twitter Doesn’t Care About Power Users

Twitter has an interesting mix of users.  They reported earlier this year that 44% of their user base has never tweeted.  That’s a lot of accounts that were created for the purpose of reserving a name or following people in read-only mode.  That must concern Twitter.  Because people that don’t tweet can’t be measure for things like advertising.  They won’t push the message of a sponsored tweet.  They won’t add their voice to the din.  But what about those users that tweet regularly?

Power users are those that tweet frequently without a large follower base.  Essentially, everyone that isn’t a celebrity with a million followers or a non-tweeting account.  You know, the real users on Twitter.  The people that make typos in their tweets and actually check to see who follows them.  The ones that don’t have a “social media team” tweeting for them.  Nothing wrong with a team tweeting for a brand, but when they’re tweeting for a person it’s a little disconcerting.

Power users keep getting screwed by Twitter.  The API changes really hurt those that use clients other than the official ones.  Given that Twitter has killed most of it’s “official” clients in favor of pushing people to use the web, it makes you wonder what their strategy might be.  They are entirely beholden to their investors right now.  That means user signups and ad revenue.  And it means focusing on making the message widespread.  Why worry about placating the relatively small user base that uses your product when you can create a method for reaching millions with a unicast sponsored hashtag? Or by injecting tweets from people you don’t follow into your timeline?

The tweet injection thing is like a popup ad.  It serves the purpose of Twitter deciding to show you some tweets from other “users”.  Anyone want to bet those users will quickly start becoming corporate accounts? Perhaps they pay Twitter to ensure their tweets show up in a the timelines of a specific demographic.  It makes total sense when your users are nothing but a stream of revenue

Making Twitter Usable Again

I mentioned some things the other day that I think Twitter needs to do to make their service usable for power users again.  I wanted to expand on them a bit here:

The Unfollow Bug – Twitter has a problem with keeping followers.  For some reason, your account will randomly unfollow a user with no notification.  You usually don’t figure it out until you want to send them a DM or notice that they’ve unfollowed you and mention it.  It’s an irritating bug that’s been going on for years with no hope of resolution.  Twitter needs to sort this one out quickly.  As a side note, if you run a service that monitors people that have unfollowed you, consider adding a digest of users that I have unfollowed this week.  if the list doesn’t match those that I purposely unfollow, at least you know when you’ve been hit by this bug.

Links in Direct Messages – Twitter disabled the ability to send a link in a direct message a few months ago.  Their argument was that it cut down on spam.  The real reason was Twitter’s attempt to turn DMs into a instant message platform.  Twitter experimented with a setting that enabled DMs from users you don’t follow.  They pulled it before it went live due to user feedback.  One of the arguments was that spam accounts could bombard you with URLs that led to phishing attacks and other unsavory things.  Twitter responded by disabling links in DMs even though they removed the feature it was intended to protect.  It’s time for Twitter to give us this feature back.

Token Limits – This “feature” has to go.  Restricting 3rd party clients because they exist destroys the capabilities of your power users. I use a client because it gives me easy access to features I use all the time, like conversation views and muting.  I also don’t like sitting on the garish Twitter website and constantly refreshing to see new tweets.  I’d rather use some other client. Twitter has a love/hate relationship with non-official clients.  Mostly because those clients strip out ads and sponsored tweets.  They don’t let Twitter earn money from them.  Which is why Twitter is stamping them out for “replicating official client features” left and right.  Curiously enough, I’ve never heard about HootSuite being hit with user token limits.  But considering that a lot of Twitter’s favorite celebrities use it (or at least their social media teams do), I’m not shocked they’re on the exempt list.


Tom’s Take

I still find Twitter a very useful tool.  It’s not something that can just be set into automatic and left alone.  It takes curation and attention to make it work for you.  But it also needs help from Twitter’s side.  Instead of focusing on ways to make me see things I don’t care about from people I don’t want to follow, how about making your service work the way I want it to work.  I’m more like to use (and suggest) a service that works.  I barely check Facebook anymore because I’m constantly “fixing” their Top Posts algorithm.  Don’t turn your service into something I spend most of my time fixing.

The Great Tech Reaving

It seems as though the entire tech world is splitting up.  HP announced they are splitting the Personal Systems Group into HP, Inc and the rest of the Enterprise group in HP Enterprise.  Symantec is forming Veritas into a separate company as it focuses on security and leaves the backup and storage pieces to the new group.  IBM completed the sale of their x86 server business to Lenovo.  There are calls for EMC and Cisco to split as well.  It’s like the entire tech world is breaking up right before the prom.

Acquisition Fever

The Great Tech Reaving is a logical conclusion to the acquisition rush that has been going on throughout the industry for the past few years.  Companies have been amassing smaller companies like trading cards.  Some of the acquisitions have been strategic.  Buying a company that focuses on a line of work similar to the one you are working on makes a lot of sense.  For instance, EMC buying XtremIO to help bolster flash storage.

Other acquisitions look a bit strange.  Cisco buying Flip Video.  Yahoo buying Tumblr. There’s always talk around these left field mergers.  Is the CEO looking for synergy? Is there a hidden play that we’re unaware of? Sometimes that kind of thinking pays off.  Other times you end up with Zimbra.  More often than not, the company ends up writing down the assets of the acquired company and taking very little from the purchase.  Maybe not as big as the Autonomy write down, but even getting rid of Flip can make waves.

It makes a person wonder what the point of an acquisition is if it’s just going to wind up being an accounting charge later.  Is it a tax shelter?  A way to use up outstanding cash?  Maybe even a way to buy a particularly good developer and fold them into your organization to keep them out of a competitor’s hands?  The reasons are myriad but it appears that the fever is dying down.  And that might end up hurting innovation in the long term.

This Is Not An Exit Strategy

Think about the startup out there making a hot new technology.  They had their heart set on getting bought by a bigger company in the market.  Now, they just watched that company split off half of their business into a new company.  Cash is hard to find for a new acquisition.  Now the startup has to find a different way to monetize things.  Should we redouble our efforts to market the product? Get new investors? Go public?

I’ve said before that pinning your hopes on getting purchased isn’t the best way to run a business.  It’s like betting all your hopes on getting the winning numbers in the lottery.  It might happen, but the odds are against it.  Perhaps the end result of a market full of split companies will be a reevaluation of the idea of an exit strategy.  Rather than building a business for the sole purpose of being bought entrepreneurs will start building businesses to make products and sell them.  It’s a radical idea, but not so radical as to be unbelievable.  Just ask Hewlett and Packard.  Or Jobs and Wozniak. Or anyone else that didn’t have an exit strategy instead of a business plan.


Tom’s Take

Companies can be too big.  IBM has sold off most of what made it IBM.  Symantec and HP are in the process.  The next domino to fall will be EMC.  Then Cisco.  After that, the landscape will look much different.  But in a good way.  It’s like a stock split.  The same amount of knowledge is out there.  It’s just held differently.  That’s good for the industry because it forces the status quo to change.  New alliances, new partnerships, and new synergies can be found by upsetting the apple cart now and then.

Moscone Madness

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The Moscone Center in San Francisco is a popular place for technical events.  Apple’s World Wide Developer Conference (WWDC) is an annual user of the space.  Cisco Live and VMworld also come back every few years to keep the location lively.  This year, both conferences utilized Moscone to showcase tech advances and foster community discussion.  Having attended both this year in San Francisco, I think I can finally state the following with certainty.


It’s time for tech conferences to stop using the Moscone Center.


Let’s face it.  If your conference has more than 10,000 attendees, you have outgrown Moscone.  WWDC works in Moscone because they cap the number of attendees at 5,000.  VMworld 2014 has 22,000 attendees.  Cisco Live 2014 had well over 20,000 as well.  Cramming four times the number of delegates into a cramped Moscone Center does not foster the kind of environment you want at your flagship conference.

The main keynote hall in Moscone North is too small to hold the large number of audience members.  In an age where every keynote address is streamed live, that shouldn’t be a problem.  Except that people still want to be involved and close to the event.  At both Cisco Live and VMworld, the keynote room filled up quickly and staff were directing the overflow to community spaces that were already packed too full.  Being stuffed into a crowded room with no seating or table space is frustrating.  But those are just the challenges of Moscone.  There are others as well.

I Left My Wallet In San Francisco

San Francisco isn’t cheap.  It is one of the most expensive places in the country to live.  By holding your conference in downtown San Francisco, you are forcing your 20,000+ attendees into a crowded metropolitan area with expensive hotels.  Every time I looked up a hotel room in the vicinity of VMworld or Cisco Live, I was unable to find anything for less than $300 per night.  Contrast that with Interop or Cisco Live in Las Vegas, where sub-$100 are available and $200 per night gets you into the hotel of the conference center.

Las Vegas is built for conferences.  It has adequate inexpensive hotel options.  It is designed to handle a large number of travelers arriving at once.  While spread out geographically, it is easy to navigate.  In fact, except for the lack of Uber, Las Vegas is easy to get around in than San Francisco.  I never have a problem finding a restaurant in Vegas to take a large party.  Bringing a group of 5 or 6 to a restaurant in San Francisco all but guarantees you won’t find a seat for hours.

The only real reason I can see for holding conferences at Moscone, aside from historical value, is the ease of getting materials and people into San Francisco.  Cisco and VMware both are in Silicon Valley.  Driving up to San Francisco is much easier than shipping the conference equipment to Las Vegas or Orlando.  But ease-of-transport does not make it easy on your attendees.  Add in the fact that the lower cost of setup is not reflected in additional services or reduced hotel rates and you can imagine that attendees have no real incentive to come to Moscone.


Tom’s Take

The Moscone Center is like the Cotton Bowl in Dallas.  While both have a history of producing wonderful events, both have passed their prime.  They are ill-suited for modern events.  They are cramped and crowded.  They are in unfavorable areas.  It is quickly becoming more difficult to hold events for these reasons.  But unlike the Cotton Bowl, which has almost 100 years of history, Moscone offers not real reason to stay.  Apple will always be here.  Every new iPhone, Mac, and iPad will be launched here.  But those 5,000 attendees are comfortable in one section of Moscone.  Subjecting your VMworld and Cisco Live users to these kinds of conditions is unacceptable.

It’s time for Cisco, VMware, and other large organizations to move away from Moscone.  It’s time to recognize that Moscone is not big enough for an event that tries to stuff in every user it can.  instead, conferences should be located where it makes sense.  Las Vegas, San Diego, and Orlando are conference towns.  Let’s use them as they were meant to be used.  Let’s stop the madness of trying to shoehorn 20,000 important attendees into the sardine can of the Moscone Center.

The Pain of Licensing

Frequent readers of my blog and Twitter stream may have noticed that I have a special loathing in my heart for licensing.  I’ve been subjected to some of the craziest runarounds because of licensing departments.  I’ve had to yell over the phone to get something taken care of.  I’ve had to produce paperwork so old it was yellowed at the edges.  Why does this have to be so hard?

Licensing is a feature tracking mechanism.  Manufacturers want to know what features you are using.  It comes back to tracking research and development.  A lot of time and effort goes into making the parts and pieces of a product.  Many different departments put work into something before it goes out the door.  Vendors need a way to track how popular a given feature might be to customers.  This allows them to know where to allocate budgets for the development of said features.

Some things are considered essential.  These core pieces are usually allocated to a team that gets the right funding no matter what.  Or the features are so mature that there really isn’t much that can be done to drive additional revenue from them.  When’s the last time someone made a more streamlined version of OSPF?  But there are pieces that can be attached to OSPF that carry more weight.

Rights and Privileges

Here’s an example from Cisco.  In IOS 15, OSPF is considered a part of the core IOS functionality.  You get it no matter what on a router.  You have to pay an extra license on a switch, but that’s not part of this argument.  OSPF is a mature protocol, even in version 3 which enables IPv6 support.  If you have OSPF for IPv4, you have it for IPv6 as well.  One of the best practices for securing OSPF against intrusion is to authenticate your area 0 links.  This is something that should be considered core functionality.  And with IPv4, it is.  The MD5 authentication mechanism is built into the core OS.  But with IPv6, the IPSec license needed to authenticate the links has to be purchased as a separate license upgrade.  That’s because IPSec is part of the security license bundle.

Why the runaround for what is considered a best practice, core function?  It’s because IPv6 uses a different mechanism.  One that has more reach that simple MD5 authentication.  In order to capture the revenue that the IPSec security team is putting in, Cisco won’t just give away that functionality.  Instead, it needs to be tracked by a license.  The R&D work from that team needs to be recovered somehow.  And so you pay extra for something Cisco says you should be doing anyway.  That’s the licensing that upsets me so.

License Unit Report

How do we fix it?  The money problem is always going to be there.  Vendors have to find a way to recapture revenue for R&D while at the same time not making customers pay for things they don’t need, like advanced security or application licenses.  That’s the necessary evil of having affordable software.  But there is a fix for the feature tracking part.

We have the analytics capability with modern software to send anonymized usage statistics to manufacturers and vendors about what feature sets are being used.  Companies can track how popular IPSec is versus MD5 or other such feature comparisons.  The software doesn’t have to say who you are, just what you are using.  That would allow the budgets to be allocated exactly like they should be used, not guessing based on who bought the whole advanced communications license for Quality of Service (QoS) reporting.


 

Tom’s Take

Licensing is like NAT.  It’s a necessary evil of the world we live in.  People won’t pay for functionality they don’t use.  At the same time, they won’t use functions they have to pay extra for if they think it should have been included.  It’s a circular problem that has no clear answer.  And that’s the necessary evil of it all.

But just because it’s necessary doesn’t mean we can’t make it less evil.  We can split the reporting pieces out thanks to modern technology.  We can make sure the costs to develop these features gets driven down in the future because there are accurate statistics about usage.  Every little bit helps make licensing less of a hassle that it currently is.  It may not go away totally, but it can be marginalized to the point where it isn’t painful.

Twitter Tips For Finding Followers

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I have lots of followers on Twitter.  I also follow a fair number of people as well.  But the ratio of followers to followed isn’t 1:1.  I know there are a lot of great people out there and I try to keep up with as many of them as I can without being overwhelmed.  It’s a very delicate balance.

There are a few things I do when I get a new follower to decide if I want to follow them back.  I also do the same thing for new accounts that I find.  It’s my way of evaluating how they will fit into my feed.  Here are the three criteria I use to judge adding people to my feed.

Be Interesting

This one seems like a no brainer, right?  Have interesting content that people want to read and interact with.  But there’s one specific piece here that I want to call attention to.  I love reading people with original thoughts.  Clever tweets, interesting observations, and pertinent discussion are all very important.  But one thing that I usually shy away from is the account that is more retweets than actual content.

I don’t mind retweets.  I do it a lot, both in quote form and in the “new” format of pasting the original tweet into my timeline.  But I use the retweet sparingly.  I do it to call attention to original thought.  Or to give credit where it’s due.  But I’ve been followed by accounts that are 75% (or more) retweets from vendors and other thought leaders.  If the majority of your content comes from retweeting others, I’m more likely to follow the people you’re retweeting and not you.  Make sure that the voice on your Twitter account is your own.

Be On Topic

My Twitter account is about computer networking.  I delve into other technologies, like wireless and storage now and then.  I also make silly observations about trending events.  But I’m on topic most of the time.  That’s the debt that I owe to the people that have chosen to follow me for my content.  I don’t pollute my timeline with unnecessary conversation.

When I evaluate followers, I look at their content.  Are they talking about SANs? Or are they talking about sports?  Is their timeline a great discussion about SDN? Or check ins on Foursquare at the local coffee shop?  I like it when people are consistent.  And it doesn’t have to be about technology.  I follow meteorologists, musicians, and actors.  Because they are consistent about what they discuss.  If you’re timeline is polluted with junk and all over the place it makes it difficult to follow.

Note that I do talk about things other than tech.  I just choose to segregate that talk to other platforms.  So if you’re really interested in my take on college football, follow me on Facebook.

Be Interactive

There are lots of people talking on Twitter.  There are conversations going on every second that are of interest to lots of people.  No one has time to listen to all of them.  You have to find a reason to be involved.  That’s where the interactivity aspect comes into play.

My fifth tweet was interacting with someone (Ethan Banks to be precise):

If you don’t talk to other people and just blindly tweet into the void, you may very well add to the overall body of knowledge while missing the point at the same time.  It’s called “social” media.  That means talking to other people.  I’m more likely to follow an account that talks to me regularly.  That tells me I’m wrong or points me at a good article.  People feel more comfortable with people they’ve interacted with before.

Don’t be shy.  Mention someone.  Start a conversation.  I’ll bet you’ll pick up a new follower in no time.


Tom’s Take

These are my guidelines.  They aren’t hard-and-fast rules.  I don’t apply them to everyone. But it does help me figure out if deeper analysis is needed before following someone.  It’s important to make sure that the people you follow help you in some way.  They should inform you.  They should challenge you.  They should make you a better person.  That’s what social media really means to me.

Take a look at your followers and find a few to follow today.  Find that person that stays on topic and has great comments.  Give them a chance.  You might find a new friend.

Overlay Transport and Delivery

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The difference between overlay networks and underlay networks still causes issues with engineers everywhere.  I keep trying to find a visualization that boils everything down to the basics that everyone can understand.  Thanks to the magic of online ordering, I think I’ve finally found it.

Candygram for Mongo

Everyone on the planet has ordered something from Amazon (I hope).  It’s a very easy experience.  You click a few buttons, type in a credit card number, and a few days later a box of awesome shows up on your doorstep.  No fuss, no muss.  Things you want show up with no effort on your part.

Amazon is the world’s most well-known overlay network.  When you place an order, a point-to-point connection is created between you and Amazon.  Your item is tagged for delivery to your location.  It’s addressed properly and finds its way to you almost by magic.  You don’t have to worry about your location.  You can have things shipped to a home, a business, or a hotel lobby halfway across the country.  The magic of an overlay is that the packets are going to get delivered to the right spot no matter what.  You don’t need to worry about the addressing.

That’s not to say there isn’t some issue with the delivery.  With Amazon, you can pay for expedited delivery.  Amazon Prime members can get two-day shipping for a flat fee.  In overlays, your packets can take random paths depending on how the point-to-point connection is built.  You can pay to have a direct path provided the underlay cooperates with your wishes.  But unless a full mesh exists, your packet delivery is going to be at the mercy of the most optimized path.

Mongo Only Pawn In Game Of Life

Amazon only works because of the network of transports that live below it.  When you place an order, your package could be delivered any number of ways.  UPS, FedEx, DHL, and even the US Postal Service can be the final carrier for your package.  It’s all a matter of who can get your package there the fastest and the cheapest.  In many ways, the transport network is the underlay of physical shipping.

Routes are optimized for best forwarding.  So are UPS trucks.  Network conditions matter a lot to both packets and packages.  FedEx trucks stuck in traffic jams at rush hour don’t do much good.  Packets that traverse slow data center interconnects during heavy traffic volumes risk slow packet delivery.  And if the road conditions or cables are substandard?  The whole thing can fall apart in an instant.

Underlays are the foundation that higher order services are built on.  Amazon doesn’t care about roads.  But if their shipping times get drastically increased due to deteriorating roadways you can bet their going to get to the bottom of it.  Likewise, overlay networks don’t directly interact with the underlay but if packet delivery is impacted people are going to take a long hard look at what’s going on down below.

Tom’s Take

I love Amazon.  It beats shopping in big box stores and overpaying for things I use frequently.  But I realize that the infrastructure in place to support the behemoth that is Amazon is impressive.  Amazon only works because the transport system in place is optimized to the fullest.  UPS has a computer system that eliminates left turns from driver routes.  This saves fuel even if it means the routes are a bit longer.

Network overlays work the same way.  They have to rely on an optimized underlay or the whole system crashes in on itself.  Instead of worrying about the complexity of introducing an overlay on top of things, we need to work on optimizing the underlay to perform as quickly as possible.  When the underlay is optimized, the whole thing works better.

Who Wants A Free Puppy?

Years ago, my wife was out on a shopping trip. She called me excitedly to tell me about a blonde shih-tzu puppy she found and just had to have. As she talked, I thought about all the things that this puppy would need to thrive. Regular walks, food, and love are paramount on the list. I told her to use her best judgement rather than flat out saying “no”. Which is also how I came to be a dog owner. Today, I’ve learned there is a lot more to puppies (and dogs) than walks and feeding. There is puppy-proofing your house. And cleaning up after accidents. And teaching the kids that puppies should be treated gently.

An article from Martin Glassborow last week made me start thinking about our puppy again. Scott McNealy is famous for having told the community that “Open Source is free like a puppy.” back in 2005. While this was a dig at the community in regards to the investment that open source takes, I think Scott was right on the mark. I also think Martin’s recent article illustrates some of the issues that management and stakeholders don’t see with comunity projects.

Open software today takes care and feeding. Only instead of a single OS on a server in the back of the data center, it’s all about new networking paradigms (OpenFlow) or cloud platform plays (OpenStack). This means there are many more moving parts. Engineers and programmers get it. But go to the stakeholders and try to explain what that means. The decision makers love the price of open software. They are ambivalent to the benefits to the community. However, the cost of open projects is usually much higher than the price. People have to invest to see benefits.

TNSTAAFL

At the recent SolidFire Summit, two cloud providers were talking about their software. One was hooked in to the OpenStack community. He talked about having an entire team dedicating to pulling nightly builds and validating them. They hacked their own improvements and pushed them back upstream for the good of the community. He seemed love what he was talking about. The provider next to him was just a little bit larger. When asked what his platform was he answered “CloudStack”. When I asked why, he didn’t hesitate. “They have support options. I can have them fix all my issues.”

Open projects appeal to the hobbiest in all of us. It’s exciting to build something from the ground up. It’s a labor of love in many cases. Labors of love don’t work well for some enterprises though. And that’s the part that most decision makers need to know. Support for this awesome new thing may not alwasy be immediate or complete. To bring this back to the puppy metaphor, you have to have patience as your puppy grows up and learns not to chew on slippers.

The reward for all this attention? A loving pet in the case of the puppy. In the case of open software, you have a workable framework all your own that is customized to your needs and very much a part of your DNA. Supported by your staff and hopefull loved as much or more than any other solution. Just like dog owners that look forward to walking the dog or playing catch at the dog part, your IT organization should look forward to the new and exciting challenges that can be solved with the investment of time.


Tom’s Take

Nothing is free. You either pay for it with money or with time. Free puppies require the latter, just as free software projects do. If the stakeholders in the company look at it as an investment of time and energy then you have the right frame of mind from the outset. If everything isn’t clear up front, you will find yourself needing to defend all the time you’ve spent on your no-cost project. Hopefully your stakeholders are dog people so they understand that the payoff isn’t in the price, but the experience.