Monthly Archives: May 2023

Aruba Isn’t A Wireless Company (Any More)

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Remember when Aruba was a wireless company? I know it sounds like something that happened 40 years ago but the idea that Aruba only really made wireless access points and some campus switches to support them isn’t as old as you think. The company, now known as HPE Aruba Networking (née Aruba, a Hewlett Packard Enterprise Company), makes more than just Wi-Fi gear. Yet the perception of the industry is that they’re still a wireless company looking to compete with the largest parts of the market.

Branching Out of Office

This year’s Aruba Atmopshere showed me that Aruba is trying to do more than just campus wireless. The industry has shifted away from just providing edge connectivity and is now focused on a holistic lineup of products that are user-focused. You don’t need to go much further than the technical keynote on the second day of the conference to see that. Or the Networking Field Day Experience videos linked above.

Do you know what Aruba wanted to showcase?

  • Campus Switches
  • Data Center Switches
  • Private 5G/LTE
  • SASE/SSE
  • IoT
  • Cloud-Enabled Management

You know what wasn’t on that list? Access points. For a “wireless” company that’s a pretty glaring omission, right? I think it’s actually a brilliant way to help people understand that HPE Aruba Networking is a growing part of the wider HPE business dedicated to connectivity.

It’s been discussed over the years that the HPE acquisition of Aruba was a “reverse acquisition”. That basically means that HPE gave Aruba control over their campus (and later data center) networking portfolio and let them run with it. It was successful and really helped highlight the needs that HPE had in that space. No one was talking about the dominance of Procurve switches. HPE was even reselling Arista gear at the time for the high end customers. Aruba not only was able to right the ship but help it grow over time and adopt home-grown offerings.

When you think of companies like Juniper and Cisco, do you see them as single product vendors? Juniper makes more than just service provider routers. Cisco makes more than just switches. They have distinct lines of business that provide offerings across the spectrum. They both sell firewalls and access points. They both have software divisions. Cisco sells servers and unified communications gear on top of everything else they do. There’s more to both of them than meets the eye.

Aruba needed to shed the wireless moniker in order to grow into a more competitive market segment. When you’re known as a single product vendor you tend to be left out of conversations. Would you call Palo Alto for switches or wireless? No, because they’re a firewall or SASE company. Yes, they make more than those products but they have a niche, as opposed to more diverse companies. I’m not saying Palo Alto isn’t diverse, just that they define their market segment pretty effectively. So much so that people don’t even call application firewalls by that name any longer. They’re “Palo Altos”, giving the company the same generic trademark distinction as Kleenex and Velcro.

User Face-to-Face

Aruba needs to develop the product lines that help get users connected. Wireless is an easy layup for them now so where do they expand? Switches are a logical extension so the CX lines were developed and continue to do well. The expansion into private LTE and security also help significantly, which are bolstered by their recent acquisitions.

Security is an easy one to figure out. Aruba has gone from SD-Branch, focused on people working in remote offices, to add on true SD-WAN functionality with the Silver Peak purchase, to now offering SSE with Axis Security being folded in to the mix. SSE is a growing market segment because the services offered are what users consume. SASE works great if you’re working from home all the time. In the middle of the pandemic that was a given. People had home offices and did their work there.

But now that restrictions are relaxed and people aren’t going into the office all the time. This hybrid work model means no hardware to do the inspection. Since SSE is not focused on hardware it’s a great fit for a mobile hybrid workforce. If you remember how much Aruba was touting the BYOD wireless-only office trend back in 2016 and 2017 you can see how SSE would have been a wonderful fit back then if it had existed. Given how the concept of a wireless-only BYOD office was realized through not having an office I’d say SSE is a perfect fit for the modern state of the enterprise.

Private 5G is a bit more complicated. Why would Aruba embrace a technology that effectively competes with its core business? I’d say that’s because they need to understand the impact that private cellular will have on their business. People aren’t dumping Wi-Fi and moving en masse to CBRS. We’ve reached a point where we’re considering what the requirements for private LTE deployments need to look like and where the real value lies for them. If you have a challenging RF environment and have devices capable of taking SIM cards it makes a lot of sense. Aruba having a native way of providing that kind of connectivity for users that are looking to offer it is also a huge win. It’s also important to note that Aruba wants to make sure it has complete control over the process, so what better way than acquiring a mature company that can integrate into their product lines?

Tom’s Take

I can’t take full credit for this idea. Avril Salter pointed it out during a briefing and I thought it was a wonderful point. Aruba isn’t a wireless company now because they’ve grown to become a true networking company. They offer more than just APs and devices that power them. There have a full line of products that address the needs of a modern user. The name change isn’t just a branding exercise. It represents a shift in the way people need to see the company. Growing beyond what you used to be isn’t a bad thing. It’s a sign of maturity.

The Shifting Lens of Mentoring

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The other day I realized that I had become the “old man” at Tech Field Day. Not so much that I’m ready for AARP but more that I’ve been there longer than anyone else but Stephen. The realization was a long time coming but the thing that pushed me to understand it was when someone asked a question about a policy we had and I not only knew the reason why we did it but also a time before we had it.

As I spent time thinking about the way that I’ve graduated from being the new guy to the old mentor I thought about the inflection point when the changeover happened.

Green and Growing

The first part of the demarcation between mentor and mentee in my eyes is where the knowledge lies. When you’re first starting out you’re the one that needs to understand things. You ask lots and lots of questions and try to understand how things are done and why you do them that way. Focusing on that knowledge acquisition is part of the marker of someone in need of mentorship.

For those trying to mentor these eager employees don’t make the mistake of getting frustrated at the constant questioning. As someone that constantly has to understand the what and the why behind things I have been known to overwhelm those that would prefer to just tell me how things are done and move on with it.

When I see that level of curiosity in others I realize that they’re not trying to change things for the sake of change. Unlike others who might just want to make changes as a method of controlling the processes, eager learners are usually asking questions about the process because they need to understand the reasoning behind it. Often they have a unique perspective they can impart to the problem or some other knowledge they can use to streamline things. Even if they don’t you can help them understand why the process or policy is done in a specific way.

Guidance for the Eager

Coming back to that moment of realization from earlier means knowing the answers to the questions being asked are ones you have. Some people are designated as mentors based on their desire to share knowledge with others. In smaller organizations that may not be possible. You may find yourself mentoring others simply because you know what they need to learn and there’s no one else to teach them.

When you realize that you’re the one that knows the answer to the question you should step forward into a mentoring role. That’s what it feels like to be the “old timer” at the office. You’ve been around when the policies were made or perhaps you were the mentee asking all the questions right after that. Either way you have knowledge that needs to be shared with others.

That is the real inflection point. The knowledge transfer. Note that this has nothing to do with seniority or age or even organizational structure. This has everything to do with skills and information. You could be mentoring a younger new employee in the process for contracts today. And that same employee could be offering you guidance and help in a new email program or social media platform tomorrow. The mentoring relationship doesn’t always have to be one-way.

The dynamic nature of the mentoring relationship is one area I feel like we could always strive to do better at. We often see the older, more tenured employees as the default mentors. While that is true it undervalues the knowledge that new employees can have. Maybe this person is just starting out in the accounting department. However, if they were an accountant for the last three years do you think that means they don’t have the skills? Or perhaps it’s just that they need to understand the specifics of their role here. I’d wager that if you asked them for ways you could improve the accounting process they’d have some suggestions for you.

Tom’s Take

I didn’t necessarily see myself as a mentor until it was staring me right in the face. Yes, I had agreed to train people in certain aspects of their roles but the idea that I was doing it more as a form of knowledge transfer hadn’t really occurred to me until I found myself answering questions because I was the only one that had those answers. As you look for ways to cultivate and grow mentoring relationships don’t forget to share what you’ve learned but also seek out things that you want to understand. That knowledge will serve you well and also give you an opportunity to give it back down the road to a new group of people in need of mentorship.