Nutanix has been lighting the hyperconverged world on fire as of late. Strong sales led to a big IPO for their stock. They are in a lot of conversations about using their solution in place of large traditional virtualization offerings that include things like blade servers or big boxes. And even coming off the recent Nutanix .NEXT conference there were some big announcements in the networking arena to help them complete their total solution. However, I think Nutanix is missing a big opportunity that’s right in front of them.
I think it’s time for Nutanix to buy Plexxi.
If you look at the Nutanix announcements around networking from .NEXT, they look very familiar to anyone in the server space. The highlights include service chaining, microsegmentation, and monitoring all accessible through an API. If this sounds an awful lot like VMware NSX, Cisco ACI, or any one of a number of new networking companies then you are in the right mode of thinking as far as Nutanix is concerned.
SDN in the server space is all about overlay networking. Segmentation of flows and service chaining are the reason why security is so hard to do in the networking space today. Trying to get traffic to behave in a certain way drives networking professionals nuts. Monitoring all of that to ensure that you’re actually doing what you say you’re doing just adds complexity. And the API is the way to do all of that without having to walk down to the data center to console into a switch and learn a new non-Linux CLI command set.
SDN vendors like VMware and Cisco ACI would naturally have jumped onto these complaints and difficulties in the networking world and both have offered solutions for them with their products. For Nutanix to have bundled solutions like this into their networking offering is no accident. They are looking to battle VMware head-to-head and need to offer the kind of feature parity that it’s going to take a make medium to large shops shift their focus away from the VMware ecosystem and take a long look at what Nutanix is offering.
In a way, Nutanix and VMware are starting to reinforce the idea that the network isn’t a magical realm of protocols and tricks that make applications work. Instead, it’s a simple transport layer between locations. For instance, Amazon doesn’t rely on the magic of the interstate system to get your packages from the distribution center to your home. Instead, the interstate system is just a transport layer for their shipping overlays – UPS, FedEX, and so on. The overlay is where the real magic is happening.
Nutanix doesn’t care what your network looks like. They can do almost everything on top of it with their overlay protocols. That would seem to suggest that the focus going forward should be to marginalize or outright ignore the lower layers of the network in favor of something that Nutanix has visibility into and can offer control and monitoring of. That’s where the Plexxi play comes into focus.
Affinity for Awesome
Plexxi has long been a company in search of a way to sell what they do best. When I first saw them years ago, they were touting their Affinities idea as a way to build fast pathways between endpoints to provide better performance for applications that naturally talked to each other. This was a great idea back then. But it quickly got overshadowed by the other SDN solutions out there. It even caused Plexxi to go down a slightly different path for a while looking at other options to compete in a market that they didn’t really have a perfect fit product.
But the Affinities idea is perfect for hyperconverged solutions. Companies like Nutanix are marking their solutions as the way to create application-focused compute nodes on-site without the need to mess with the cloud. It’s a scalable solution that will eventually lead to having multiple nodes in the future as your needs expand. Hyperconverged was designed to be consumable per compute unit as opposed to massively scaling out in leaps and bounds.
Plexxi Affinities is just the tip of the iceberg. Plexxi’s networking connectivity also gives Nutanix the ability to build out a high-speed interconnect network with one advantage – noninterference. I’m speaking about what happens when a customer needs to add more networking ports to support this architecture. They need to make a call to their Networking Vendor of Choice. In the case of Cisco, HPE, or others, that call will often involve a conversation about what they’re doing with the new network followed by a sales pitch for their hyperconverged solution or a partner solution that benefits both companies. Nutanix has a reputation for being the disruptor in traditional IT. The more they can keep their traditional competitors out of the conversation, the more likely they are to keep the business into the future.
Plexxi is very much a company with an interesting solution in need of a friend. They aren’t big enough to really partner with hyperconverged solutions, and most of the hyperconverged market at this point is either cozy with someone else or not looking to make big purchases. Nutanix has the rebel mentality. They move fast and strike quickly to get their deals done. They don’t take prisoners. They look to make a splash and get people talking. The best way to keep that up is to bundle a real non-software networking component alongside a solution that will make the application owners happy and keep the conversation focused on a single source. That’s how Cisco did it back and the day and how VMware has climbed to the top of the virtualization market.
If Nutanix were to spend some of that nice IPO money on a Plexxi Christmas present, I think 2017 would be the year that Nutanix stops being discussed in hushed whispers and becomes a real force to be reckoned with up and down the stack.