If you’ve noticed my regular blog posts have been a bit irregular as of late you’re not alone. I’m honestly working through a bit of writer’s block as of late. The irony is that I’m not running out of things to talk about. I’m actually running out of time to talk about them the way that I want.

Putting in the Work

By now you, my dear readers, know that I’m not going to put out a post of 200-300 words just to put something out during the week. I’d rather spend some time looking into a topic and creating something that informs or encourages discussion. That means having sources or doing research.

Research takes time. Ironically enough I’ve always had a much easier time writing things so long as I have the info to pull from in my head. One of the side effects of neurodivergence that I’ve learned about recently is that neurodivergent people tend to write their ‘first draft’ in their head throughout the creation process. Rather than writing and rewriting over and over again I pool all the information in my brain and work through it all to put down my final thoughts. That means what comes out is what I want to say.

However, the time it takes to make that content soup isn’t immediate. Sometimes I find myself doing a massive amount of research to learn about something that ultimately becomes two or three sentences. The rest of the information gets discarded or filed away for use later on in something that might be totally unrelated.

Lightning Bolts

Now you probably see the difficulty in the content creation process when it happens like that. When I’m motivated to write something the words are flowing as I create and edit on the fly. I have lots to say about things and I often change course in mid-stream to pivot into an entirely different idea.

However, when I’m not feeling it the content is a bit harder to create. I have starter ideas that need to germinate but just like growing a plant it takes time. Sometimes that happens when I listen to a podcast or get a spark. Other times I’m walking in circles in my backyard hoping for a bolt from the blue to hit me with inspiration. When that doesn’t happen I just find myself struggling to come up with anything that can develop into a few hundred words.

I’ve been told by many friends that this is how the creative process feels for them all the time. They have ideas but no way to gain the inspiration to write them down. I would hope that there are ways to create and inspire that kind of creative process frequently. I can honestly say that it sucks when you can’t create because the information is stuck in there and it wants to come out. I just can’t make it do the work!

Tom’s Take

The behind-the-scenes part of content creation isn’t easy. It’s also much less glamorous than you might imagine. Remember that when you wonder how you’re going to create something. Don’t worry about making it perfect but make sure to get it all down. Keep yourself to your schedules and make something happen. Otherwise you’re going to be wandering in circles until you do.