Mythbusting the CCIE Continuing Education Program

It’s been about a month since the CCIE Continuing Education program was announced ahead of Cisco Live. There was a fair amount of discussion about it both on this blog as well as other places, like Jeff Fry’s post. Overall, the response has been positive. However, there are a few questions and ideas about the program that are simply not true. And no, this is not The Death Of The CCIE Program (just Google it). So, let’s take a look at this edition of Mythbusters for the CCIE CE program.

Myth #1: The CE Program Is Just A Way For Cisco To Sell More Training

This was a good one. The list of CE classes that was release at the beginning of the program included Cisco Live classes as well as Cisco Authorized training classes. Those were the only thing on the list as of right now. When some people saw the list, they jumped to the conclusion that the reason why the CE program exists is because Cisco wants to push their training courses. Let’s look at that.

Let’s say you want to start a global program that requires people to keep track of their training credits to turn them in for some kind of reward, whether it be money or credit for something else. Do you:

  1. Open the program for submissions of any kind and then hire a team to sort through them all to verify that they are legitmate
  2. Use a small list of verified submissions that can be audited at any time internally and are known to be of good quality based on existing metrics

I can only imagine that you would pick #2 every time. Remember that the CCIE CE program is barely a month old. It was announced so people could start taking advantage of it at Cisco Live. The list of classes included on the list was small on purpose. They were Cisco affiliated classes on purpose. The CCIE team can audit these classes easily with internal metrics. They can drop in on them and ensure the content is high quality and appropriate for learners. They can revoke classes deemed too easy or add advanced classes at any time.

The list of training classes looks the way it does because Cisco thinks that these are classes that CCIEs would learn from. They weren’t picked at random to get class sizes higher or to make more profit for Cisco. These classes are something that people would benefit from. And if you’re going to be taking the class anyway or are looking to take a class on a subject, wouldn’t you rather take one that you can get extra credit for?

Myth #2: The CCIE CE Program Was Designed to Sell More Cisco Live Conference Passes

Another chuckle-worthy conclusion about the CCIE CE program. People assumed that because Cisco Live courses were included in the acceptable courses for CE credits, Cisco must obviously be trying to push people to register for more Cisco Live courses, right?

It is true that the CCIE CE program was announced right before Cisco Live 2017. I personally think that was so the CCIEs attending the conference could get credit toward any classes they had booked already. Yes, the courses count. And yes, the longer 4-hour and 8-hour Techtorial classes count for more credits than the 1-hour sessions. But, there is a limit to how many classes count for credit at Cisco Live in total. And there is a cap of 70 credits per cycle on Cisco Live credits in total.

Even if Cisco wanted to use the CCIE CE program to push Cisco Live attendance, this isn’t the best way to do it. The Cisco Live option was to reward those that went anyway for things like advanced training classes and the CCIE NetVet lunch with the CEO. If Cisco wanted to make the CCIE dependent on Cisco Live, they could easily go back to the model of a specific conference just for CCIE recert as they did in the past. They could also just require a specific number of 3000-level classes be taken to recertify, again as in the past, instead of awarding points for other things like Techtorials. Thanks to Terry Slattery for helping me out with these last two points.

Additionally, tying CCIE CE credits to Cisco Live is a horrible way to push conference attendance. Most of the “cool stuff” happening at Cisco Live right now is happening in the DevNet Zone. Many people that I talked to ahead of the conference this year are strongly considering getting Explorer or Social passes next year and spending the whole time in the DevNet Zone instead of the conference proper. If Cisco wanted to push Cisco Live conference pass purchases, they would lock the DevNet Zone behind a more expensive pass.

Myth #3: There Are No Third Party CCIE CE Credits Because Cisco Hates Competition

This myth is currently a half truth. Yes, there are no third party CCIE CE options as of July 2017. Let’s go back to myth #1 and take a look at things. Why would Cisco open the program to the whole world and deal with all the hassle of auditing every potential source of CE credits just after launching the program? Sure, there are a lot of great providers out there. But, for every Narbik bootcamp there’s a bunch of shady stuff going on that isn’t on the up-and-up. But investigating the difference requires time and manpower, which aren’t easy to come by.

Ask yourself a simple question: Do you think Cisco will never have third party options? I can almost guarantee you the answer is no. Based on conversations I had with CCIE program people at Cisco Live this year, I would speculate that the CCIE CE program will expand in the future to encompass more training options, including third parties. I would bet the first inclusions will be certified trainers offering official courses. The next step will be auditing of classes for inclusion, like bootcamps and other semi-official classes. Expansion will be slow, but the classes that make the grade will help enhance the program.

What won’t be included? Youtube videos. Training webinars that are just cleverly disguised promotional pitches. Anything that is given without any way to track down the author and verify their knowledge level. And, as much as it pains me, I can almost guarantee that blog posts won’t count either. Cisco wants to be able to verify that you learned something and that you put in the effort. The only way to do that is through class attendance auditing and verification. Not through Youtube views or blog post counters.


Tom’s Take

For a program that’s less than a month old, there were a lot of people rushing to pass judgement on the hard work put into it. To pronounce the death of something that has endured for more than 20 years is a bit presumptuous. Is the current version of the CCIE CE program perfect? Nope. However, it’s better than the lack of a CE program we had three months ago. It’s also a work-in-progress that will only get better over time. It’s a program that Cisco is going to put significant investment into across the entire certification portfolio.

Rather than tearing down the hard work of so many people for the sake of ego stroking, let’s look at what was delivered and help the CCIE program managers build a bigger, better offering that helps us all in the long run. Cisco wants their CCIEs to succeed and go far in the networking world. And that’s no myth.

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Ten Years of Cisco Live – Community Matters Most of All

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Hey! I made the sign pic this year!

I’ve had a week to get over my Cisco Live hangover this year. I’ve been going to Cisco Live for ten years and been involved in the social community for five of them. And I couldn’t be prouder of what I’ve seen. As the picture above shows, the community is growing by leaps and bounds.

People Are What Matter

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I was asked many, many times about Tom’s Corner. What was it? Why was it important? Did you really start it? The real answer is that I’m a bit curious. I want to meet people. I want to talk to them and learn their stories. I want to understand what drives people to learn about networking or wireless or fax machines. Talking to a person is one of the best parts of my job, whether it be my Bruce Wayne day job or my Batman night job.

Social media helps us all stay in touch when we aren’t face-to-face, but meeting people in real life is as important too. You know who likes to hug. You find out who tells good stories. Little things matter like finding out how tall someone is in real life. You don’t get that unless you find a way to meet them in person.

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Hugging Denise Fishburne

Technology changes every day. We change from hardware to software and back again. Routers give way to switches. Fabrics rise. Analytics tell all. But all this technology still has people behind it. Those people make the difference. People learn and grow and change. They figure out how to make SDN work today after learning ISDN and Frame Relay yesterday. They have the power to expand beyond their station and be truly amazing.

Conferences Are Still King

Cisco Live is huge. Almost 30,000 attendees this year. The Mandalay Bay Convention Center was packed to the gills. The World of Solutions took up two entire halls this year. The number of folks coming to the event keeps going up every year. The networking world has turned this show into the biggest thing going on. Just like VMworld, it’s become synonymous with the industry.

People have a desire to learn. They want to know things. They want high quality introductions to content and deep dives into things they want to know inside and out. So long as those sessions are offered at conferences like Cisco Live and Interop people will continue to flock to them. For the shows that assemble content from the community this is an easy proposition. People are going to want to talk where others are willing to listen. For single sourced talks like Cisco Live, it’s very important to identify great speakers like Denise Fishburne (@DeniseFishburne) and Peter Jones (@PeterGJones) and find ways to get them involved. It’s also crucial to listen to feedback from attendees about what did work and what they want to see more of in the coming years.

Keeping The Community Growing

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One thing that I’m most proud of is seeing the community grow and grow. I love seeing new faces come in and join the group. This year had people from many different social circles taking part in the Cisco Live community. Reddit’s /r/networking group was there. Kilted Monday happened. Engineering Deathmatches happened. Everywhere you looked, communities were doing great things.

As great as it was to see so many people coming together, it’s just as important to understand that we have to keep the momentum going. Networking doesn’t keep rolling along without new ideas and new people expressing them. Four years ago I could never have guessed the impact that Matt Oswalt (@Mierdin) and Jason Edelman (@JEdelman8) could have had on the networking community. They didn’t start out on top of the world. They fought their way up with new ideas and perspectives. The community adopted what they had to say and ran with it.

We need to keep that going. Not just at Cisco Live either. We need to identify the people doing great things and shining a spotlight on them. Thankfully, my day job affords me an opportunity to do just that. But the whole community needs to be doing it as well. If you can just find one person to tell the world about it’s a win for all of us. Convince a friend to write a blog post. Make a co-worker join Twitter. In the end every new voice is a chance for us all to learn something.


Tom’s Take

As Dennis Leary said in Demolition Man,

I’m no leader. I do what I have to do. Sometimes people come with me.

That’s what Cisco Live is to me. It’s not about a corner or a table or a suite at an event. It’s about people coming together to do things. People talking about work and having a good time. The last five years of Cisco Live have been some of the happiest of my life. More than any other event, I look forward to seeing the community and catching up with old friends. I am thankful to have a job that allows me to go to the event. I’m grateful for a community full of wonderful people that are some of the best and brightest at what they do. For me, Cisco Live is about each of you. The learning and access to Cisco is a huge benefit. But I would go for the people time and time and time again. Thanks for making the fifth year of this community something special to me.

Thoughts on Cisco Live 2015

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We’ve secretly replaced Tom with Mike Rowe. Let’s see if anyone notices…

Cisco Live 2015 is in the books. A great return to San Diego. A farewell from John Chambers. A greeting from Chuck Robbins (@ChuckRobbins). And a few other things.

The Community is Strong, But Concerned

The absolute best part of Cisco Live is the community that has grown from the social media attendees. More than once I heard during the week “I can’t believe this used to be 20-30 people!”. The social community continues to grow and change. Some people move on. Others return from absence. Still others are coming for the first time.

The Cisco Live social community is as inclusive as any I have seen. From the Sunday night Tweetup to the various interactions throughout the week, I’m proud to be a part of a community that strives to make everyone feel like they are part of a greater whole. I met so many new people this year and marveled at the way the Social Media Hub and Meetup Area were both packed at all hours of the day.

That being said, the community does have some concerns. Some of them are around institutionalized community. There was worry that bringing so many people into the Champions community threatened to marginalize the organic community that had grown up in the past six years. While some of that worry was quieted by the end of the show, I think the major concerns are still present and valid to a certain degree. I think a discussion about the direction of the Champion program and how it will interact with other organic communities is definitely in order sooner rather than later.

Gamification Continues, And I’m Not A Fan

Many of the activities at Cisco Live revovled around prizes and giveaways for interaction. As we’ve seen throughout the years, any time a prize is awarded for a game there is going to be some trying to work the system. I even mentioned it here:

I’m all for having fun. But the reward for a well-played game should be in the game itself. When things have to be modified and changed and curated to ensure no one is taking advantage, it stops being fun and starts being a competition. Competitions cause hurt feelings and bad blood. I think it’s time to look at what the result of this gamification is and whether it’s worth it.

Power Transitions And Telling The Story Right

As expected, John Chambers gave his farewell as CEO and introduced Chuck Robbins to the Cisco Live community. By all accounts, it was an orderly transfer of power and a great way to reassure the investors and press that things are going to proceed as usual. I was a bit interested in the talk from Chambers about how this transition plan has been in place for at least ten months. Given the discussion in the tech press (and more than a couple private comments), the succession wasn’t a smooth as John lets on. Maybe it’s better that the general Cisco public not know how crazy the behind-the-scenes politics really were.

Chuck finds himself in a very precarious position. He’s the person that follows the legend. Love him or hate him, Chambers has been the face of Cisco forever. He is the legend in the networking community. How do you step into his shoes? It’s better that John stepped down on his own terms instead of being forced out by the board. Chuck has also done a great job of rolling out his executive team and making some smart moves to solidify his position at the top.

The key is going to be how Chuck decides to solidify the businesses inside of Cisco. Things that were critical even two years ago are shrinking in the face of market movement. John’s speech was very pointed: there is another tranisition coming that can’t be missed. Chuck has a hard road ahead trying to stabilize Cisco’s position in the market. A cheeky example:

Cisco has missed transitions, SDN being the most recent. They need to concentrate on what’s important and remove the barriers to agile movement. A start would be cutting back on the crazy amounts of business units (BUs) competing for face time with the CEO. You could easily consolidate 50% of the organizations inside Cisco and still have more than anyone else in networking. A racecar that goes 200 mph is still unstable if it isn’t streamlined. Chuck needs to cut Cisco down to fighting weight to make the story sound right.

Cisco Finally Understands Social, But They Don’t Quite Get It (Yet)

I applaud the people inside of Cisco and Cisco Live that have fought tooth and nail for the past few years to highlight the importance of social. Turning a ship the size of Cisco can’t be easy, but it’s finally starting to sink in how powerful social media can be. I can promise you that Cisco understands it better than companies like IBM or Oracle. That’s not to say that Cisco embraces social like it should.

Cisco is still in the uncomfortable mode of using social as a broadcast platform rather than an interaction tool. There are some inside of Cisco that realize the need to focus on the audience rather than the message. But those are exceptions to the general rule of being “on message”.

Social media is a powerful tool to build visibility of personalities. The messenger is often more important than the message. Just ask Pheidippides. Allow your people the freedom to develop a voice and be themselves will win you more converts than having a force of robots parroting the same platitudes on a scheduled basis.

Cisco has some great people invovled in the community. Folks like J Metz (@DrJMetz), Rob Novak (@Gallifreyan), and Lauren Friedman (@Lauren) how how dedicated people can make a name for themselves separate from their employer. Cisco would do well to follow the example of these folks (and many others) and let the messengers make the audience they key.


Tom’s Take

Thanks to Tech Field Day, I go to a lot of industry events now. But Cisco Live is still my favorite. The people make it wonderful. The atmosphere is as electric as any I’ve been a part of. This was my tenth Cisco Live. I can’t imagine not being a part of the event.

Yes, I have concerns about some of the things going on, but it’s the kind of concern that you have for a loved one or dear friend. I want people to understand the challenges of keeping Cisco Live relevant and important to attendees and find a way to fix the issues before they become problems. What I don’t want to see is a conference devoid of personality and wonderful people going through the motions. That would not only destroy the event, but the communities that have sprung from it as well.

Cisco Live 2016 will be intensely personal for me. It’s the first return to Las Vegas since 2011. It’s also the fifth anniversary of Tom’s Corner. I want to make the next Cisco Live as important as Cisco Live 2011 was for me. I hope you will all join me there and be a part of the community that has changed my life for the better.

 

Moscone Madness

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The Moscone Center in San Francisco is a popular place for technical events.  Apple’s World Wide Developer Conference (WWDC) is an annual user of the space.  Cisco Live and VMworld also come back every few years to keep the location lively.  This year, both conferences utilized Moscone to showcase tech advances and foster community discussion.  Having attended both this year in San Francisco, I think I can finally state the following with certainty.


It’s time for tech conferences to stop using the Moscone Center.


Let’s face it.  If your conference has more than 10,000 attendees, you have outgrown Moscone.  WWDC works in Moscone because they cap the number of attendees at 5,000.  VMworld 2014 has 22,000 attendees.  Cisco Live 2014 had well over 20,000 as well.  Cramming four times the number of delegates into a cramped Moscone Center does not foster the kind of environment you want at your flagship conference.

The main keynote hall in Moscone North is too small to hold the large number of audience members.  In an age where every keynote address is streamed live, that shouldn’t be a problem.  Except that people still want to be involved and close to the event.  At both Cisco Live and VMworld, the keynote room filled up quickly and staff were directing the overflow to community spaces that were already packed too full.  Being stuffed into a crowded room with no seating or table space is frustrating.  But those are just the challenges of Moscone.  There are others as well.

I Left My Wallet In San Francisco

San Francisco isn’t cheap.  It is one of the most expensive places in the country to live.  By holding your conference in downtown San Francisco, you are forcing your 20,000+ attendees into a crowded metropolitan area with expensive hotels.  Every time I looked up a hotel room in the vicinity of VMworld or Cisco Live, I was unable to find anything for less than $300 per night.  Contrast that with Interop or Cisco Live in Las Vegas, where sub-$100 are available and $200 per night gets you into the hotel of the conference center.

Las Vegas is built for conferences.  It has adequate inexpensive hotel options.  It is designed to handle a large number of travelers arriving at once.  While spread out geographically, it is easy to navigate.  In fact, except for the lack of Uber, Las Vegas is easy to get around in than San Francisco.  I never have a problem finding a restaurant in Vegas to take a large party.  Bringing a group of 5 or 6 to a restaurant in San Francisco all but guarantees you won’t find a seat for hours.

The only real reason I can see for holding conferences at Moscone, aside from historical value, is the ease of getting materials and people into San Francisco.  Cisco and VMware both are in Silicon Valley.  Driving up to San Francisco is much easier than shipping the conference equipment to Las Vegas or Orlando.  But ease-of-transport does not make it easy on your attendees.  Add in the fact that the lower cost of setup is not reflected in additional services or reduced hotel rates and you can imagine that attendees have no real incentive to come to Moscone.


Tom’s Take

The Moscone Center is like the Cotton Bowl in Dallas.  While both have a history of producing wonderful events, both have passed their prime.  They are ill-suited for modern events.  They are cramped and crowded.  They are in unfavorable areas.  It is quickly becoming more difficult to hold events for these reasons.  But unlike the Cotton Bowl, which has almost 100 years of history, Moscone offers not real reason to stay.  Apple will always be here.  Every new iPhone, Mac, and iPad will be launched here.  But those 5,000 attendees are comfortable in one section of Moscone.  Subjecting your VMworld and Cisco Live users to these kinds of conditions is unacceptable.

It’s time for Cisco, VMware, and other large organizations to move away from Moscone.  It’s time to recognize that Moscone is not big enough for an event that tries to stuff in every user it can.  instead, conferences should be located where it makes sense.  Las Vegas, San Diego, and Orlando are conference towns.  Let’s use them as they were meant to be used.  Let’s stop the madness of trying to shoehorn 20,000 important attendees into the sardine can of the Moscone Center.

Cisco Live 2014 – Recap

CLUS Social Media

Cisco Live Twitterati and Social Media Rockstars

Cisco Live 2014 was a rollicking fun ride from start to finish this year.  Lots of people to see and things to do.  The social media aspect of Cisco has come full circle as well.  No longer are social folks trying to borrow chairs at lunch tables or finding spots to camp out for keynotes.  Social is integrated into everything now at all levels.  And that’s because of the people.  But I’m getting ahead of myself here.

The Places

Cisco Live seemed a bit spread out this year.  But that’s not the fault of Cisco.  It’s because Moscone wasn’t designed to handle an influx of people like this.  Who has a 25,000 attendee convention?  Cisco Live overwhelmed the place.  You couldn’t walk on the streets without seeing CLUS badges.  Mel’s Drive-In was packed every day.  Moscone was built for a day when 10,000 people was a lot.  Now it’s just too small.  Sessions spread across three buildings.  People loading for the keynote through the tunnels.  Moscone needs an upgrade before CLUS comes back again.

That being said, the location of the Social Media Hub (upgraded to the Social Media Routed Bridge on Foursqure) and the Tweetup area were spot on this year.  Right inside the doors at Moscone South.  Easy to find.  Great to hangout within.  Easy access to keynote monitors.  Except for the ever-present DJ, it was close to perfect.  Seeing how the  hub has grown really makes me proud.  Social is starting to be a bigger part of everything. And that’s because of the people.

The People

People make the event.  Plain and simple.  Cisco Live is like the biggest family reunion you’ll ever get to attend.  Catching up with old friends.  Meeting new ones.  Staying out until the wee hours of the morning discussing routing design with four people you met two hours ago.  Those are the kinds of memories you won’t forget any time soon.

This year was packed with greatness.  People that wanted to get involved.  People that helped make the event bigger than it’s ever been.  The first introduction of the Cisco Champions at Cisco Live.  The Tech Field Day roundtables.  Even walking the show floor and bumping into friends working the booths.  That shows me that the power of a single person on Twitter or on a blog is starting to have a huge impact on the perception of a brand.

One voice makes a difference.  One person can influence a group and bring about change.  Sometimes it’s small, like getting getting friends to meet up to got to lunch.  Other times it’s the CLUS Scavenger Hunt, where dozens of people competed for prizes.  Still bigger is the Sunday evening tweetup, where 150 social media rockstars showed how powerful our voices can be.  It’s important to remember that people are watching the things you say.  You can have an impact.  When you realize that, you’ll know just how powerful you can truly be.

Tom’s Take

I was talking with Amy Lewis (@CommsNinja) during the Customer Appreciation Event about how far we’ve come since Tom’s Corner just a few years ago.  In fact, we took a pic that someone remarked “made us look like proud parents”.

AmyTom

We are proud parents.  But only because our kids, namely you, have shown everyone how to make it on their own in the crazy social media world.  We’re a community now.  This isn’t a club or a clique.  This is about awesome people coming together to be a part of something greater.  That’s what gestalt means.  We’re greater than the sum of our parts.  Cisco Live is our chance to shine.  Sure, we have goofy jokes.  We give each other bats and t-shrts and tiaras.  But that’s because we want to show each and every one how important they are.

Every year we have more people at Cisco Live.  We have more and more people joining the community.  But we also have those that can’t make it back for one reason or another.  They are always missed.  But it does show everyone how the community keeps going every year.  And that’s what makes me the most proud.  That the community can and will endure.

Thanks to everyone that said “hello” during Cisco Live.  Thanks also to Cisco and their great staff for making CLUS 2014 so amazing.  We always appreciate everything you do for us.  Next year in San Diego is shaping up to be epic again.  Let’s make our voices heard once more!

The SDNicorn

SDNicorn and the CLUS Princess

SDNicorn and the CLUS Princess

Cisco Live is a conference full of characters. Larger than life people like Scott Morris (@ScottMorrisCCIE) and Terry Slattery. Even I’ve been known to indulge in the antics sometimes. Remember the tattoo? This year, I wanted to do something a little different. And with some help from Amazon I managed to come up with one the best and worst ideas I’ve ever had.

The SDNicorn

Why a unicorn head? It’s actually an idea I’ve had for Networking Field Day for quite a while. The Wireless Field Day folks already have their own spirit mascot: the polar bear.

GlassPolarBear

I wanted to give the networking folks their own mascot. What better animal than the unicorn? After all, when things just seem to happen for no reason, who says it isn’t because of unicorns? In addition, Amy Lewis (@CommsNinja) of Cisco is a huge unicorn fan. If you’re going to go for something, go all the way right?

The SDNicorn Rides Again

When I pulled the mask out at the Sunday evening tweetup, it got a huge round of applause. People started lining up for pictures with me. It was a bigger reception than I could have hoped for.

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I thought it would have a few laughs then I would retire the unicorn head until the next day. That’s when it took on a life of its own. I started looking for picture ideas. Rob Novak (@Gallifreyan) got a picture of me drinking an energy drink.

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It is unicorn fuel after all. The best part came when a random group of Cisco interns shooting video for an executive event asked me to put on the mask for a quick pickup shoot. That’s how you know you’ve made an impact.

The rest of the event was just as fun for me. I wore it to the CCIE party when Amy Arnold (@AmyEngineer) got a great shot of me enjoying wine.

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George Chongris (@th1nkdifferent) got a nice selfie too.

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A few people even remarked that I was a little bit scary. I took the mask down to the World of Solutions and ran into Mike Dvorkin (@Dvorkinista), where he proceeded to borrow the mask and trot around the WoS asking for hay. I was doubled over with laughter the whole time.

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I also got J. Michael Metz (@DrJMetz) to admit that Dynamic FCoE is really powered by unicorns.  Hat and all.

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The Customer Appreciation Event had to be the highlight, however. I wore the mask with the CAE hat of course. But people started borrowing it to do other things. Bob McCouch (@BobMcCouch) got a great shot of Kale Blankenship (@vCabbage) in the mask enjoying a beer.

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James Bowling (@vSential) was a highlight with his cloud-powered video too.

Tom’s Take

I admit the unicorn was a bit silly. But it was memorable. People have been tweeting about it and writing articles about it already. I plan on bringing the SDNicorn to Networking Field Day 8 this fall as well as VMworld in August. I think this idea has a bit more life left in it yet. At least I’m covering something up instead of showing off again, right?

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Cisco Live 2013 Wrap Up

Cisco Live Tweetup Pic 1

Cisco Live 2013 Tweetup Pic 2

Cisco Live 2013 in Orlando is in the books. I’m sitting in the airport once again thinking about what made this year so special. It’s interesting to see the huge number of people coming to events like this. All manner of folks that want to see what Cisco is bringing to the market as well as those that want to talk to the best and brightest in the networking world.

I arrived on Saturday afternoon after taking a direct flight from Tech Field Day 9 in Austin. I made sure to pack a few extra clothes to be sure I’d have something to wear in the Orlando heat. As soon as I arrived and checked into my hotel, I headed down to the registration desk. Once I picked up my NetVet badge, I headed right next door to the Social Media Hub:

CLUSSocMedHub

This area has grown substantially since its introduction at Cisco Live 2012.  And when you consider that my original meet up area was a corner table with three chairs, you can help but feel awed at this presentation. I was very impressed to see the lounge aspect fully realized and the ample amount of seating provided a great place for attendees to hang out between sessions. Many of the Twitter folks at Cisco Live like Justin Cohen (@Grinthock) and Patrick Swackhammer (@swackhap) even used the Social Media Hub to watch the keynote addresses and comment on Twitter as they happened. They might have even exceeded their tweet count for a given time period and gotten silenced. It was impressive to see social media being used as the primary method of giving feedback during these big events.

Speaking of social media, the Sunday evening tweetup was a huge success. We had more than 50 people packed into our little corner of the Social Media Hub enjoy good conversation and amazing company. We even got a surprise visit from the former host of Cisco Live, Carlos Dominguez (@carlosdominguez), who stopped by to chat for a bit. We had a chef making Cherries Jubilee along with all the caffeinated and sugary snacks that one could hope for. I jumped on a chair to say a quick “thank you” to all those that attended. Events like this are the way to show the higher ups at Cisco how important social media is to a coherent and vibrant business strategy going forward.

Transportation seemed to be a commonly discussed theme at the event this year, though not usually in a positive manner. While the hotel shuttle system was keeping up rather well with demand and even offered in-bus wifi connectivity, the whole system seemed to break down when forced to cope with large numbers. The CCIE party on Tuesday and Customer Appreciation Event (CAE) on Wednesday both had large numbers of folks waiting for a very small number of buses. The most commonly heard explanation was heavy traffic around the convention center. I would love to believe that, but the fact that a few hundred people were standing around in the oppressive Florida humidity waiting for one of the dwindling spots on the few running buses was what I remember more than anything else. While San Francisco is a much friendlier city for walking I’d rather avoid the issues from this year.

The best part of Cisco Live is the people. I rekindled so many outstanding friendships this year and made quite a few new ones as well. I was astounded at the number of people that would stop me in the hallway to say hello or thank me for writing. Almost everyone was appreciative of the input that I gave into all the social media events. Truth be told, I didn’t really do that much. I helped out with a couple of things here and there, but for the most part I let the incredible Cisco Live Social Media team led by Kathleen Mudge (@KathleenMudge) do everything possible to make the experience amazing. I just wrote a blog post or two about things. If anyone deserves credit, it’s them.


Tom’s Take

I think Cisco is finally starting to get it when it comes to social media. They are pulling out al the stops to enhance the experience through meeting spaces, additional access, and even real time information gathering. For once, it wasn’t an airbrushed tattoo that announced me to the world of Cisco Live 2013. It was this tweet about hotel wifi:

Others such as Blake Krone (@BlakeKrone) got their tweets in the keynotes as well. VMware has always had an edge when it comes to social media in my opinion. This year, Cisco closed that gap considerably. Some of the conversations that I had with decision makers highlighted the ability to involve large numbers of people in a very personal way. Those influencers then spread the word to others in an honest and genuine manner. They are the soul of Cisco Live.

I’m already starting to plan for Cisco Live 2014 in San Francisco. I plan on putting up a poll in the coming months so we can plan a time for the big sign picture instead of leaving it until the last minute. I want to involve everyone I can in submitting suggestions to the Cisco Live Social Media team. Anything you can think of to enhance the experience for everyone will go a long way to making the event the best it can be. From the bottom of my heart I want to say “thank you” to everyone at Cisco Live. See you next year in San Fran!