Conference Packing – The Little Things

It seems like conference season never really ends. Between RSA, Cisco Live, Black Hat, and VMworld, I’m always running around to something. I enjoy being able to meet new people and talk to companies at these events but I also find that a little bit of planning ahead helps immensely.

There’s always a lot of discussion from people about what to pack for a conference. There have been some great posts written about it, like this one from Bob McCouch in 2014. He definitely covers all the important stuff that people would want to know, such as comfortable shoes and a bag big enough to carry extra things just in case you come back with enough fidget spinners to sink an aircraft carrier.

However, I’ve found in recent years that the difference between just surviving a conference and really being prepared involves a few extra items I never thought I’d need to bring back when I first started doing this in 2006. Maybe it’s the Scoutmaster in me, but being prepared has gone from being a suggestion to a necessity. And here are a few of those little necessities that I have found I can’t live without.

First? Aid.

I’ve found that traveling with a first aid kit is a huge upgrade in Quality of Conference Life. I’m not talking about one of the crazy backpack-style ones that first responders carry. Or even the small plastic ones that you can find in a local department store that have everything under the sun. No, the best first aid kit is the one you pack yourself. So you know you have what you need and you know what you have.

For my first aid kit, I pack small:

  • 3-4 bandages. Preferred to be breathable (not plastic or cute)
  • Antibiotic ointment
  • Moleskin for blisters
  • Cotton balls
  • Small alcohol swab (for cleaning and drying out blisters)
  • Q-Tips or other cotton swabs
  • Cuticle scissors

It’s a simple kit but it works wonders. You can take care of minor cuts and scrapes, blisters (which are the bane of every conference), and other things like wound treatment. You can even use cotton balls as earplugs in a pinch. The rest is designed to travel light.

Note that I didn’t list any pain relievers in there. That’s because I separately carry a lot of ibuprofen in my bag to help with tired muscles after standing all day and headaches after waking up. I carry enough that it won’t easily fit in the Ziploc bag that I use for my travel kit. It’s also easier to access in my bag without having to go into another bag. Make your kit easy to use and easy to access so you can get to it when you need it.

Portable Power

It’s funny how we’ve come to depend so much on our mobile devices now. I’ve gone from not even caring if I left my Nokia phone in my room to not being able to function without a smart device or two on me at all times. That also means that I’ve become hyper aware of how long I’m going to be able to use my device. And in places where there are a lot of phones competing for signal or a lot of interference, you’re going to drain your device battery a lot faster.

The other issue is that modern devices have much bigger batteries than in the past. My iPhone XS has a battery thats almost 2,700 mAh. My iPad Pro battery is 8,100 mAh. The battery in a MacBook is almost as much as well. Which means you’re going to either need to be tied to a power outlet often or you need to carry a battery pack.

Most conference guides I’ve seen will tell you to bring at least one battery pack. Since I’m crazy prepared, I always have two. One of them is bigger and designed to provide power on a regular basis away from a power outlet. It’s usually something above 10,000 mAh that takes a while to charge when it’s fully depleted. I’m about to upgrade to a newer unit that has USB-C PD charging and delivery and can recharge all my devices more quickly. The Wirecutter has some great reviews of bigger power banks to recharge all kinds of devices.

I also still need to carry a smaller battery pack for just my phone, especially when I want to travel light. And since I’m trying to travel light I don’t want to carry any extra things, like cables. Normally, I try to have a USB-C, micro USB, and Lightning cable at all times to handle any charging needs. But if it’s after hours and I’m just looking to have my phone charged so it doesn’t die, all I need it a Lightning cable. I’ve been using this Ventev PowerCell 6010+ for the last year thanks to an awesome friend and it does exactly what I need it to do. It recharges my phone more than once and fits in my pocket. The Lightning cable is also attached so I don’t need to worry about anything dangling out of my pocket. And in a pinch it can give a little extra juice to my iPad. You should check them out if you just need something small and simple.

Can You Hear Me Now?

The final thing I pack in my kit that seems out of the ordinary is earplugs. Why? Well, it turns out that conferences are loud. Like, really loud. And that means that you can’t even hear yourself think sometimes. This is especially true if you end up going to the big closing event. This usually involves a DJ or a band playing as loud as possible. And, depending on where you’re sitting or standing you may not be able to hear them clearly for the ringing in your ears.

Likewise, the conference floor is often a jumbled mess of booths, music, and even once a marching band! You need to have some kind of way to block out the noise without completely drowning out what is going on around you. Yes, I know it’s really easy to pop in a set of earbuds or put on a pair of over-the-ear headphones while you walk around. But in my line of work, I don’t want to be distracted by music either. I want the din of all the crowd to die down while I concentrate. It’s also a great way to make any workroom instantly quiet when I need to write up a report during an event.

If you happen to have a custom pair of earplugs already for some reason, such as swimming or shooting sports, you’re already ahead of the curve. Those things probably do an amazing job of blocking out everything. For those of us not lucky enough to have something custom, just hop down to a drugstore or department store and pick up on a set or three of the really cheap foam plugs. You can pass them out to your friends and even make a new one or two. Just don’t expect to converse a lot!


Tom’s Take

I find the little things are needed to make life more bearable. Because knowing that I have them makes me less likely to stress about all the crazy stuff that can happen during a conference. The unexpected happens all the time. Yet, by definition, we can’t expect it! But, if we know how to prepare for the majority of those things we can focus on having a good conference experience. We may not need a cell phone jammer or an oddly-specific size of metric wrench, but carrying the things above has really helped me when it comes to relaxing a bit at conferences.

Conference Impostor Syndrome

In IT we’ve all heard of Impostor Syndrome by now. The feeling that you’re not just a lucky person that has no real skills or is skating by on the seat of their pants is a very real thing. I’ve felt it an many of my friends and fellow members of the community have felt it too. It’s easy to deal with when you have time to think or work on your own. However, when you take your show on the road it can creep up before you know it.

Conferences are a great place to meet people and learn about new ideas. It’s also a place where your ideas will be challenged and put on display. It’s not to difficult to imagine meeting a person for the first time at a place like Cisco Live or VMworld and not feeling little awe-inspired. After all, this could be a person whose works you’ve read for a long time. It could be a person you look up to or someone you would like to have mentor you.

For those in the position of being thrust into the limelight, it can be extremely difficult to push aside those feelings of Impostor Syndrome or even just a general level of anxiety. When people are coming up to you and thanking you for the content you create or even taking it to further extremes, like bowing for example, it can feel like you’re famous and admired for nothing at all.

What the members of the community have to realize is that these feelings are totally natural. You’re well within your rights to want to shy away from attention or be modest. This is doubly true for those of us that are introverts, which seems to happen in higher numbers in IT.

How can you fight these feelings?

Realize You Are Enough. I know it sounds silly to say it but you have to realize that you are enough. You are the person that does what they can every day to make the world a better place in every way you can. It might be something simple like tweeting about a problem you fixed. It may be as impressive as publishing your own network automation book. But you still have to stop and realize you are enough to accomplish your goals.

For those out there that want to tell their heroes and mentors in the community how awesome they are, remember that you’re also forcing them to look at themselves in a critical light sometimes. Some reassurances like, “I love the way you write” or “Your ability to keep the podcast going smoothly” are huge compliments that people appreciate. Because they represent skills that are honed and practiced.

Be The Best You That You Can Be. This one sounds harder than it might actually be. Now that you’ve admitted that you’re enough, you need to keep being the best person that you can be. Maybe that’s continuing to write great content. Maybe it’s something as simple as taking a hour out of your day to learn a new topic or interact with some new people on social media. It’s important that you take your skill set and use it to make things better overall for everyone.

For those out there that are amazed at the amount of content that someone can produce or the high technical quality of what they’re working on, remember that we’re all the same. We all have the same 24 hours in the day to do what we do. So the application of the time spent studying or learning about something is what separates leaders from the pack.

Build Up Others Slowly. This one is maybe the hardest of all. When you’re talking to people and building them up from nothing, you need to be sure to take your time in bringing them along. You can’t just swamp them with knowledge and minute details about their life that have gleaned from reading blogs or LinkedIn. You need, instead, to bring people along slowly and build them up from nothing into the greatest person that you know.

This works in reverse as well. Don’t walk up to someone and start listing off their requirements like a resume. Instead, give them some time to discuss it with you. Let the person you’re talking to dictate a portion of the conversation. Even though you may feel the need to overwhelm with information to justify the discussion you should let them come to their place when they are ready. That prevents the feeling of being overwhelmed and makes the conversation much, much easier.


Tom’s Take

It’s very easy to get lost in the world of feeling inadequate about what others think of you. It goes from adulation and excitement to an overwhelming sense of dread that you’re going to let people down. You have to fix that by realizing that you’re enough and doing the best you can with what you have. If you can say that emphatically about yourself then you are well on the way to ensuring that Conference Imposter Syndrome is something you won’t have to worry about.

It’s Not The Size of Your Conference Community

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Where do you get the most enjoyment from your conference attendance? Do you like going to sessions and learning about new things? Do you enjoy more of the social aspect of meeting friends and networking with your peers? Maybe it’s something else entirely?

It’s The Big Show

When you look at shows like Cisco Live, VMworld, or Interop ITX, there’s a lot going on. There are diverse education tracks attended by thousands of people. You could go to Interop and bounce from a big data session into a security session, followed by a cloud panel. You could attend Cisco Live and never talk about networking. You could go to VMworld and only talk about networking. There are lots of opportunities to talk about a variety of things.

But these conferences are huge. Cisco and VMware both take up the entire Mandalay Bay Convention Center in Las Vegas. When in San Francisco, both of these events dwarf the Moscone Center and have to spread out into the surrounding hotels. That means it’s easy to get lost or be overlooked. I’ve been to Cisco Live before and never bumped into people I know from my area that said they were going, even when we were at the same party. There are tens of thousands of people roaming the halls.

That means that these conferences only work well if you can carve out your own community. Cisco Live has certainly done that over the years. There’s a community of a few hundred folks that are active on social media and have really changed the direction of the way Cisco engages with the community. VMworld has their various user groups as well as VMUnderground constantly pushing the envelope and creating more organic community engagement.

You Think You Know Me

The flip side is the smaller boutique conferences that have sprung up in recent years. These take a single aspect of a technology and build around it. You get a very laser-focused event with a smaller subset of attendees based on similar interests. It’s a great way to instantly get massive community involvement around an idea. Maybe it’s Monitorama. Or perhaps it’s OSCon. Or even GopherCon. You can see how these smaller communities are united around a singular subject and have great buy in.

However, the critical mass needed to make a boutique conference happen is much greater per person. Cisco Live and VMworld are going to happen every year. There are no less than 10,000 – 15,000 people that would come to either no matter what. Even if 50% of last year’s attendees decided to stay home this year, the conference would happen.

On the flip side, if 50% of the DockerCon or OpenStack Summit attendees stayed home next year, you’d see mass panic in the community. People would start questioning why you’re putting on a show for 2,500 – 3,000 users. It’s one thing to do it when you’re small and just getting started. But to put on a show for those numbers now would be a huge decision point and things would need to be discussed to see what happens going forward.

Cisco Live and VMworld are fun because of their communities. But boutique conferences exist because of their communities. It’s important to realize that and drastic changes in a smaller conference community have huge ripples throughout the conference. Two hundred Twitter users don’t have much impact on the message at Cisco Live. But two hundred angry users at DockerCon can make massive changes happen. Each member of the community is amplified the smaller the conference they attend.


Tom’s Take

Anyone that knows me knows that I love the community. I love seeing them grow and change and develop their own voice. It’s why I work for Tech Field Day. It’s why I go to Cisco Live every year. It’s why I’m happy to speak at VMUnderground events. But I also realize how important the community can be to smaller events. And how quickly things can fall apart when the community is fractured or divided. It’s critical for boutique conferences to harness the power of their communities to get off the ground. But you also have to recognize how important they are to you in the long run. You need to cultivate them and keep the focused on making everything better for everyone.