You’re probably familiar with Cisco DevNet. If not, DevNet is the place Cisco has embraced outreach to the developer community building for software-defined networking (SDN). Though initially cautious in getting into the software developer community, Cisco has embraced their new role and really opened up to help networking professionals embrace the new software normal in networking. But where is DevNet going to go from here?

Humble Beginnings

DevNet wasn’t always the darling of Cisco’s offerings. I can remember sitting in on some of the first discussions around Cisco OnePK and thinking to myself, “This is never going to work.”

My hesitation with Cisco’s first attempts to focus on software platforms came from two places. The first was what I saw as Cisco trying to figure out how to extend the platforms to include some programmability. It was more about saying they could do software and less about making that software easy to use or program against. The second place was actually the lack of a place to store all of this software knowledge. Programmers and developers are fickle lot and you have to have a repository where they can get access to the pieces they needed.

DevNet was that place that Cisco should have built from the start. It was a way to get people excited and involved in the process. But it wasn’t for everyone at first. If you don’t speak developer you’re going to feel lost. Even if you are completely fluent in networking and you know what you want to accomplish, just not how to get there. DevNet started off as the place to let the curious learn how to combine networking and programming.

The Ascent

DevNet really came into their own about 3 years ago. I use that timeline because that’s when I first heard that people were wanting to spend more time at Cisco Live in the DevNet Zone learning programming and other techniques and less time in traditional sessions. Considering the long history of Cisco Live that’s an impressive feat.

More importantly, DevNet changed the conversation for professionals. Instead of just being for the curious, DevNet became a place where anyone could go and find the information they needed. It became a resource. Not just a playground. Instead of poking around and playing with things it became a place to go and figure things out. Or a place to learn more about a new technology that you wanted to implement, like automation. If the regular sessions at Cisco Live were what you had to learn, DevNet is where you wanted to go and learn.

Susie Wee (@SusieWee) deserves all the credit in the world here. She has seen what the developer community needs to thrive inside of Cisco and she’s delivered it. She’s the kind of ambassador that can go between the various Cisco business units (BUs) and foster the kind of attitudes that people need to have to succeed. It’s no longer about turf wars or fiefdoms. Instead, it’s about leveraging a common platform for developers and networkers alike to find a common ground to build from. But even that’s not enough to complete the vision.

Narrow of Purpose, Wide of Vision

During Cisco Live 2019, I talked quite a bit with Susie and her team. And one of things that struck me from our conversations was not how DevNet was an open and amazing place. Or how they were adding sessions as fast as they could find instructors. It was that so many people weren’t taking advantage of it. That’s when I realized that DevNet needs to shift their focus. Instead of just providing a place for networking people to learn, they’re going to have to go on the offensive.

DevNet needs to enhance and increase their outreach programs. Being a static resource is fine when your audience is eager to learn and looking for answers. But those people have already flocked to the DevNet banner. For things to grow, DevNet needs to pull the laggards along. The people who think automation is just a fad. Or that SDN is in the Trough of Disillusionment from a pretty Gartner graphic. DevNet has momentum, and soon will have the certification program needed to help networking people show off their transformation to developers.

Tom’s Take

For DevNet to really succeed, they need to be grabbing people by the collar and dragging them to the new reality of networking. It’s not enough to give people a place to do research on nice-to-have projects. You’re going to have get the people engaged and motivated. That means committing resources to entry-level outreach. Maybe even building a DevNet Academy similar to the Cisco Academy. But it has to happen. Because the people that aren’t already at DevNet aren’t going to get there on their own. They need a push (or a pull) to find out what they don’t know that they don’t know.